Pagliuca releases new campaign ad on health care.

Democratic Senate candidate Steve Pagliuca released a new campaign ad on health care yesterday.  The ad, "60th Vote," features Pags speaking to the camera from the front seat of his car, presumably as he travels between campaign stops.

Pags tells the camera that, while traveling across Massachusetts in this campaign, he has learned that "there are a number of things we need to fix."  He then locks in on health care, mentioning his experience, Washington gridlock, and Senator Kennedy's dream.

The visuals catch the eye - from the headlines ("We must pass healthcare" and "Steve Pagliuca can help"), to the shots of Pagliuca in the car and meeting with voters in a diner.



Note that the final screen shot now includes a "Vote December 8" tag.  Probably long overdue, but it's good to finally see a TV spot trying to raise awareness about election day.

This is easily one of my favorite ads of the campaign so far.

The Globe's Frank Phillips reported on the ad this morning, and has reaction from the Capuano and Coakley campaigns.